As the Community Engagement Specialist for Councilmember Annalisa Perea's office, I designed and produced the full communications ecosystem for one of Fresno's most active council districts — from a first-ever annual review to a high-volume social media campaign.
District 1 is Fresno's Tower District corridor — a culturally rich, densely populated community stretching from the north side of downtown through established neighborhoods, parks, and small business corridors. When Councilmember Annalisa Perea's office needed someone to manage their full communications output, I stepped in as the team's designer and community engagement specialist.
My mandate covered everything visual and outward-facing: the landmark annual review, social media graphics for grant announcements and legislative wins, event collateral, flyers, maps, and everything in between. The throughline was always the same — make government feel accessible, credible, and worth paying attention to.
This wasn't a one-off project — it was an ongoing design partnership built around the pace of city government. Over the course of 2024, I maintained an organized production system that touched every content type the office produced.
The District 1 asset library grew to span 12 categories of work — from constituent correspondence graphics and council agenda visuals to social media campaigns and official print collateral.
8-page print and digital report covering policy wins, budget highlights, community events, and district projects.
High-volume campaign of grant announcements, legislative updates, safety programs, and community events.
Posters, flyers, and program materials for constituent outreach and community events across District 1.
Budget breakdowns, project maps, and year-in-review statistics translated into digestible visual formats.
The 2024 Annual Review was designed from scratch as the office's first-ever formal report to constituents. The goal: make a year of legislative wins, budget investments, and community moments feel real and worth sharing.
The 8-page publication balances data-heavy content — policy highlights, project maps, budget line items — with photography and community storytelling. Every spread was designed to hold up in print and on screen.
Posters, rack cards, and flyers kept District 1 visible in the physical spaces where constituents actually live — community centers, businesses, mailboxes.
